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Bronwyn Fryer, the senior editor at Harvard Business Review states, “There are two ays to persuade people. The first is by using conventional rhetoric, which is what most executives are trained in. That’s not good enough, because people are not inspired to act by reason alone. The other way to persuade people – and ultimately a much more powerful way – is by uniting an idea with an emotion. The best way to do that is by telling a compelling story.”

In an article in the MIT Sloan Review, Douglas Ready, President of International Consortium of Executive Development Research states, “When done the right way – and it’s not as easy or as simple as it may sound – storytelling by a company’s senior executives is a way of providing potential leaders with the necessary context from respected role models.”